VISUAL STORYTELLING, WHEN DONE PROPERLY IS AN ACE UP THE SLEEVE AND VERY EFFECTIVE WAY TO COMPEL VISITORS TO CONVERT MORE SUCCESSFULLY THAN ANY AMOUNT OF SEO TAG PHRASES, BOLD CALLS TO ACTION OR OTHER INTERACTIVITY CAN EVER DO. WITH THE STORYTELLING EXPERIENCE IT'S A LOT LIKE SEEING THE BIGGER PICTURE AT THE END OF A BOOK. THE VISITOR TO THE PAGE/CAMPAIGN/WEBSITE GETS THE IDEA VISUALLY AND INSTANTLY UNDERSTANDS THE CONCEPT AND BIGGER PURPOSE OF THE CONTENT.
With a clearly laid out plot or "moral of the story" set in front of the visitors, the rest of the work lies simply in convincing clients that the moral or plot of the content is really interesting and worth converting. By default we are in die mind frame of learning more about what a story has to offer, and, this is great for Visual Storytelling